Macarons are popular bakery products that one can usually find at parties like anniversaries, birthday parties, weddings, etc. They look beautiful due to their amazing colors. If you sell macarons, you will know the importance of allowing the product to remain safe so that it is healthy for people to eat. The macarons even need to be able to attract shoppers towards them. This is where packaging can come in. The best custom macaron boxes will keep the product secure and also allow it to stand out drawing the eyes of potential customers to it.
If you want to know how to make these type of boxes, read on to learn 6 tips on how to do this:
- Strong and “safe” packaging material
You will have to get strong and “safe” packaging material if you wish it to keep the macarons secure. We mention “safe” here because there are some packaging materials which have dangerous chemicals in them. These can go into the macarons and make them unfit to eat. Some plastics for instance are like this. You need to avoid these if you care about the health of your customers.
Only strong custom macaron boxes wholesale will be able to protect the macarons. If the box breaks it will not be able to do this. If you want packaging material that can do the above, you can consider cardboard, corrugated cardboard, or Kraft.
With food items you have to make sure that the box will not break because this can expose the food item to germs and other external influences.
- Ecofriendly packaging
A brand that chooses sustainable custom printed macaron boxes can attract more people to the product because many customers are environmentally-conscious. A brand that opts for these materials will be a responsible one playing its role in reducing its carbon footprint.
You can show shoppers that your packaging for macarons is recyclable, reusable, renewable, and/or biodegradable.
- Draw attention of consumer base
Choose to design custom macaron boxes so that they will be noticeable to those shoppers looking for macarons. You will focus on creating a box according to what these people will prefer from packaging.
For example ladies may mostly be looking for macarons, so you can make the packaging have a decent look to it. Products like macarons look good in sophisticated type of packaging. If the macarons are for someone’s wedding, they will like a box like this.
- Increase brand awareness
Custom macaron boxes wholesale should be able to let more shoppers find out about your company. They can do this when you print a brand logo on the box which people will use to notice the products you are selling. The logo that will be better is one which is noticeable and looks professional.
Add other information on the box concerning your company like its phone number, email address, website, social media links, physical address, etc. This is useful for those who want to contact you and buy more of your merchandise.
- Select the best colors
You need to know that colors can give a certain meaning to custom printed macaron boxes. This is why you should look at color psychology before selecting any. For example if you want to give the impression of simplicity and purity as the macarons are for a wedding, you can choose the color white to use on the packaging.
- Choose the right style box
You must choose the box that will perfectly keep the macarons in and even advertise them to the consumer base. For example if you want people to see the delicious and colorful macarons that you are selling because this will encourage them to buy the product, you can choose a window box. There will be a transparent window on the box to help with this.
If you want custom macaron boxes wholesale that will be easy to carry, you can select a gable box. The box looks attractive as well.
When a brand designs custom macaron boxes the right way, they can be prominent and make potential customers notice them. The box that is strong will also be able to protect the macarons.