When I studied digital marketing, they explained the first definition of marketing I heard in my life. After more than 25 years as a professional and one of the pioneers in the sector, things have changed a lot until the current definition of digital marketing. So, stay with me and discover digital marketing and its advantages with its techniques, strategies, tactics and examples. Do not miss it!
What is marketing, a personal definition
Marketing is about trying to promote and meet the needs of markets.
More specifically, search through market research, promote through communication, advertising, and public relations, and serve through distribution channels and customer service.
In the 1980s, when I was studying marketing, this was the main idea. It still makes sense today, and so does the product manager’s philosophy.
I would only change market research to big data and product marketing to Design Thinking, Prototyping, UX, and Lean Startup so that marketing and the product move at the speed of the consumer.
What is a digital or online marketing?
As we’ve said before, digital marketing uses new media, technology, and digital advertising channels like the Internet, mobile, and the Internet of Things (IoT). Therefore, it is also known as online marketing or online marketing. Because technology is so powerful, it lets you make unique and personalized experiences and measure and keep track of everything that happens to improve the user experience.
So, digital marketing services is a huge change in how marketing works, made possible by the technology that helps us make plans. These strategies work because the products and messages are tailored to each person. Massive data and the ability to measure exponentially more power than traditional media have started a revolution in marketing and advertising.
For instance, thanks to Big Data in Digital Marketing, apps like Netflix and Amazon always know what to suggest to us. Or, with email marketing and the ability to track the “Customer Journey,” we can keep track of possible customers and reach out to them again with remarketing or retargeting.
Direct and Interactive Marketing: the forerunner of digital marketing
The most knowledgeable people say that direct marketing is a type whose goal is to find answers and build long-lasting relationships with clients that are good for both sides.”
Direct marketing is a strategy that uses all available ways to talk to people and advertise. The goal is to find prospects and make it easier for customers to respond and build relationships with the company. This is how we go about what we call “digital marketing.”
Direct marketing found a great partner in the Internet, and with new technologies, it reached its peak. Without a doubt, this was where digital marketing began. Also, the ability to measure and the chance to make personalized services that are cheap but fit the client’s needs.
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Advantages of Digital Marketing
Because of how the Internet makes Digital Marketing work, we can say that it has the following benefits:
- Global: Once your product is on the Internet, anyone from anywhere in the world will be able to access it.
- Interactive: Since the Internet is a two-way form of communication, so is Digital Marketing. This way, companies and customers can talk to each other as much as possible, especially since the RRSS was created.
- Easily figured out: The information is no longer based on market studies. Which take a long time and cost a lot of money. They have gathered right away by watching what the user does on the Internet. It lets you find out about your personal information, preferences, and usability, which, when properly analyzed and managed. Lets you make actions that work better.
- Hyper-segmentable: When a lot of information about Internet users is collected. Marketing can be done in a lot more different ways. We can aim for more and more goals that are written down and clear. Today, we divide campaigns into groups by adding new geographical. And time variables based on the device used to access the campaign.
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