WHY PRODUCT DESCRIPTION WRITER IS NECESSARY IF YOU ARE WORKING FOR AMAZON?

INCEPTION:

Amazon is the world’s largest online retailer with more than 500 million items in store. As a result, sellers must compete for the ranking of their products on Amazon searches. Therefore, the use of strategic SEO principles like keyword research improves Amazon product descriptions so that the right customers see products. SEO is no more limited to article writing services while searching on google and is an underutilized technique when it comes to a product listing on Amazon.

People who search on Amazon are inspired by their will to buy something. Therefore it is wise to combine customers’ buying intentions with an SEO strategy. A product description writer is one who is able to take original keywords used on Google sites and redesigned them to apply to Amazon. So he can find the right keywords and then utilize them in product descriptions that help Amazon workers stay ahead of the competition and increase the chances of sales.

AN OVERVIEW OF AMAZON’S ALGORITHM:

As Amazon is making its way further to reach its full potential (helpwithdissertation, 2021), competition for premium products increases. This means that the higher the product ranks on Amazon’s search engine results pages (SERPs), the more likely it is to sell. After all, only 30% of buyers land on the second page of search results. Amazon uses an algorithm called A9 to provide more relevant results. This is how it works.

  • WHAT IS A9?

A9 aims to help customers easily find the products they need. The algorithm uses several variables to determine how products are ranked. Here are two to focus on:

  1. CLICK TO SALES RATE:

CTS is the number of customers who click on a product in a search listing and then buy that product. This is a valuable SERP ranking metric because Amazon looks at recent sales to determine where a product ranks. It really is impactful if a product outsold other businesses.

  1. SALES PAGE CONTENT:

This is the place to put keyword research into practice. The product description writer lists the keywords in the Amazon product title, subtitle, detailed product description, and special keywords section. It gives clues to A9 about the products being sold using these keywords so that the products are shown to the right customers through the right combination of keywords. It increases sales and rankings.

  • NEED FOR PRODUCT DESCRIPTION WRITER WHILE WORKING FOR AMAZON:

A person who is working for Amazon needs to hire product description writers for many reasons which are mentioned below

  1. WRITE TO TRACK CONVERSIONS IN MICRO-MOMENTS:

Even if a person shops elsewhere a bulk of the proportion check prices on amazon. They are also turning to Amazon as a retail search engine, bypassing Google for rich live data on the retail site.

 A product description writer always keeps this in mind when writing a copy of the Amazon listing. It has to be analyzed and make the reviewers understand the exact intent of the writer (Rao, 2021). For a while, the person thinks about the product and may even think about buying it, but only for a few seconds. So a product description writer

  • keeps  the PDs  as short as possible
  • Follow journalistic best practices and ensures the best-selling items come first
  • Organize information logically for browsers.
  1. OPTIMIZE DESCRIPTIONS WITH PROPER KEYWORDS:

Amazon’s algorithm takes into account the sales page content and CTS while products are listed in the search results. CTS shows the number of people who click on products and then buy them. Click on the second page of Amazon product results is comparatively low, so it’s important that your specific searches appear as high as possible in the results. 

An Amazon product description writer helps customers achieve this most important goal by including the right phrases in their descriptions. If customers don’t provide keywords, they do a quick search to see how people are searching for these types of products on Amazon.

  1. THINK ABOUT GOOGLE AS THEY WRITE:

Amazon’s product listings are indexed by Google, so a product description writer keeps the optimization of the search engine in mind when writing. They include popular Google keywords with Amazon keywords; not to be the same. They also focus on providing the best customer experience and don’t sacrifice that by adding ample keywords. 

Google automatically extracts a useful keyword directly from the product description and uses it in Meta positioning in the search results. A product description writer keeps 160 character limit in mind when writing the first or second sentence of the description.

  1. FOLLOW THE FEATURE FORMAT:

 A product description writer uses solid marketing techniques, including features and perks writing. Since most Amazon product descriptions are presented alongside product images and a list of specifications, they focus more on the benefits than on a detailed description of what the product looks like.

  1. USE BULLETS AND SPACES TO PARSE CONTENT:

When someone reads about products online, they may be going through multiple products or browsing e-commerce options quickly while in a physical store. It means no one has time to go into long paragraphs of description. Therefore, a product description writer creates more searchable PDs for Amazon so users can search for the product they need. 

  • They use bullet points to list key features with associated benefits
  • An indented line breaks between short paragraphs to increase white space.
  • Align PDs with the main features and benefits above and use the examples or secondary considerations below.
  • Format all PDs of the same brand in the same way for easier recognition and scanning of the brand.
  1. FOLLOW AMAZON’S PRODUCT DESCRIPTION CONTENT RULES

A product description writer follows Amazon the style guide of Amazon. This is definitely something that helps them write genuine content for clients.

  • CONCLUSION:

Sales page content and click-to-sales rate let products land on the first sales page with optimized content. The more sales a seller makes the higher he stays on the first page. A product description writer knows how to include the right keywords in your Amazon product description so that it becomes easy for people to find your product.

Works Cited

help with dissertation. (2021, January 12). How Artificial Intelligence Is Changing The Education System For The Better. https://www.helpwithdissertation.co.uk/blog/artificial-intelligence/.

Rao, M. V. (2021, March 25). Detection of Sarcasm on Amazon Product Reviews using Machine Learning Algorithms under Sentiment Analysis. 2021 Sixth International Conference on Wireless Communications, Signal Processing and Networking (WiSPNET). IEEE, 2021. 

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